On Now Bar & Lounge

Midtown Manhattan Across From Madison Square Garden
Good Vibes Est. 2015

Come On In!

Open 7 Days a Week

5:00 PM - 4:00 AM


5:00 PM - 9:00 PM



+1 (646) 863-2352


431 7th Avenue
3rd Floor
New York, NY 10001

We Live The

“Regular” and “basic” are not words NYC uses to describe this bar.
We’re open all days of the week serving good vibes and unbeatable deals.

Beer Pong

Buy a pitcher of beer or a round of shots for your group and compete in beer (or water) pong.

Challenge our bartenders and servers for an opportunity at free drinks!


Think what you got what it takes to seranade the crowd? Every alcoholic drink gives you a chance on open mic!

Private room available at hourly rates.

Live DJ

Party with our musically cultured DJ’s. Main genres include R&B / EDM / hip-hop / Latin.

Live performances on Friday & Saturday nights. Contact us for spin times on holidays or for private events.

The Best Bar by
Madison Square Garden

All-Star Drinks


Bumpin' Music


Convenient Location

Being only a one minute walk from Madison Square Garden, pre-game before your event or come to celebrate with us after!

We guarantee our 4:00 AM closing time everyday of the week.

We’re on 34th St and 7th Ave, right across from MSG and Penn Station

Spirit Stockpile

Whether you’re a local or a tourist, we have something for everyone! Being located in one of the busiest hubs of the world, we carry alcohol both domestic and imported.

We have over 30+ types of beers, 100+ brands of liquor, and an extensive menu of world famous cocktails. Don’t believe us? Come check out our selection for yourself.

Creative Culinary

Your drink looks lonely, why don’t you compliment it with our delectable food options?

Try out our Asian fusion dishes unique to our lounge.